Organic food is undeniably en vogue. Darbo, the market leader* in the Austrian jam and fruit spread segment, is in tune with the times as it launches its new organic range. The fruit, sugar and concentrated lemon juice used in the new range of fruit spreads are all from organic sources. With a high fruit content of 60%, the new spreads will conjure up an intensely fruity experience on the palate of any organic connoisseur. The fruit are selected carefully, and interested consumers can find out about their origin from the label. Sold in a slim 260g jar, the new product range is ideal for small families and singles, and its eye-catching design will certainly not be overlooked on the supermarket shelves.

The strawberry, blueberry and sour cherry varieties of Darbo’s new organic fruit spreads will be available at well-stocked food retailers in Austria from April 2022. 

* Source: AC Nielsen, food retail total excl. Hofer/Lidl, Austria, 2021